Home - Points North

Our Mission

We’re creating a world where great design powers ambitious brands.

With over 15 years of experience building brands and solving creative challenges for diverse companies and global foundations, we understand what truly drives brand loyalty and conversions. It’s not about chasing the latest trends—it’s about the passion behind your work and the meaningful connections you build with the people you serve.

Our Skills

This is Where We Shine

Brands

Your branding tells your customers about who you are and why you do what you do — before any words are exchanged.

Stories

How you tell your story matters, and it should be the foundation of all your communication pieces and marketing campaigns.

Consulting

Turn your creative challenges into clear solutions with our design-thinking approach, insightful questions, and actionable strategies.

Project Spotlight

Abell Foundation

Abell Foundation believes in Baltimore. With its website aging out, Abell Foundation used a website refresh as an opportunity to live its values and support its partners. They chose Points North to guide their collaborative process to tell their story, illuminate their values, and highlight the people working for change in Baltimore.

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Project Spotlight

Plastic Solutions Fund

When most people contemplate the world’s single use plastic problem, the think of polluted oceans and photos of the problem (litter on beaches and in parks). With this brand and website, we wanted to surprise their target audience by shifting the focus to the solution. Dare to imagine a different future.

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Project Spotlight

Sharks Pacific

Sharks Pacific was born in the Cook Islands in 2012. They strive to educate and inspire stewardship and pointed action for sharks and their marine environment throughout the world. And they needed a website that not only told their story, but could also be a resource for research and experiences out in the field.

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"I can't find words for the excellence of this business in every single aspect. The leadership, creativity, professionalism, promptness, patience, inspiration, kindness, uniqueness, responsiveness, prices, persistence, beauty, and sparkle of every product and process of their work is refreshing, impressive, and inspiring! The value of their work and the joy of working with this firm is absolutely unsurpassed."

Jennifer Holyer // Plastic Solutions Fund

"My organization worked with Points North Studio to redesign our website and had an excellent experience. Points North was a great thought partner and built a website that has been easy to manage in-house, and they continue to be extremely responsive to requests to make changes or increase functionality for our needs."

Irene Tai // Abell Foundation

"We’ve been working with Points North for almost a decade and have seen immense value in having them as a partner in success. We rely on the Points North team for ongoing website support, branding, and digital marketing solutions. Points North has been with us as we have grown and hit milestones as a successful company in the health tech industry. We highly recommend them."

Mike Simmons // CEO, Andros

"We’ve loved our experience working with Jessica (CEO) and her team. They really listened to our needs and brought our vision to life. Jessica was able to bring in personal touches that created a unique website that reflects our organization while also being functional. The team at Points North has been helpful, professional and timely and we’ve enjoyed working with them. We love our website and look forward to continuing to work with Points North as our organization grows."

Brina Carey // Director of Communication, Sharks Pacific

Our Impact

Making a Difference

Our commitment to our community matters. Muhammad Ali once said, "Service to others is the rent you pay for your room here on earth." We've cultivated giveback projects to make both Baltimore and our world a better place.