Points North

What We Do

The best way to predict the future is to create it. We're creating experiences that bring people, passions, and causes together.

More than words

Your story matters.

Whether it’s a brand story guide, or a marketing campaign to increase conversions, whatever you’re saying, say it like you mean it.

How do you clearly convey a message? How do you change the perception of a brand, product, or service? What words do you use to develop an emotional link between you and your audience? The answer to all these, and many more questions, rises to the surface when you put your communication strategy in the hands of Points North. Wherever you and your business are at in the journey, we can meet you there, and get you to the next level. When a piece of communication is to the point, relevant, worthwhile, and compelling – it can move an audience to action. This is where we shine.

Strategic Communication

We are not just here to scratch the surface of your business and write a slogan and a story. With us, it all starts with research.

We want the deepest understanding. Tell us everything, then tell us more. We want to create content that truly captures the essence of your business. Words have power. They have the power to shape our world, and just like good design, they can change it.

Our communication pieces include getting to know your company or organization and what sets you apart in your industry. Then we funnel that same energy into content that can be leveraged in both print and on your website. We also work to create additional pieces that serve as extensions of your brand. This includes brochures, fact sheets, direct-mailers, manifestos, and more.

Client & Team Appreciation

We are strong believers in customer appreciation and can help you craft creative ways to show your customers how much you value their business while creating authentic touchpoints that allow you to maintain a strong, ongoing relationship with your customers. After all, successful marketing is about creating the space to build a relationship with your customers. At Points North, our team will ensure your marketing represents your company in a genuine and welcoming way that inspires people to learn more about you.

Search Engine Optimization

There is no shortage of different digital tools and methods to create an online marketing strategy — from email marketing, Facebook ads and social media campaigns to focused keywords and pay-per-click advertising. Our team holds expertise across mediums to create a comprehensive strategy that is tailored to your company and how you want to grow your business. We will help you create a sales funnel that runs across multiple platforms and ramp your digital presence in a discerning way.

Our love for search engine optimization runs deep. We geek out on SEO and the technical side of things, so you don’t have to. With the research we conduct and analyze, we work with you to create a plan to reach your target audience with the right keywords and SEO strategy.

Marketing From A to Z

Our marketing team’s capabilities are extensive — and go beyond the digital. We carry our design and marketing expertise into branding and brand management, product and package design, and customer appreciation and retention. At Points North, we are capable of helping you deliver on all marketing and communications needs, from launching new products and refreshing your website or logo to testing out new email marketing strategies and developing a dynamic social media presence.

Because Points North is able to strategize and implement both digital and traditional marketing strategies, it means all of your marketing will be integrated and fluid.

Your marketing channels will work together to create a unified experience that is friendly and welcoming to new and returning customers. Any changes to your branding or marketing plans will be updated comprehensively, without the need to explain it to a long list of separate vendors. Our ongoing relationship with our clients means that we are there with your team as you make these changes and that we are able to help you implement them seamlessly.

Capabilities
  • Story Development
  • Brand Extension Pieces
  • Marketing Strategy
  • SEO Consulting
  • Social Media Campaigns
  • Copywriting & Editing
Portfolio Spotlight

JOTF

Job Opportunities Task Force (JOTF) transforms obstacles into opportunities for Maryland’s workforce. We transformed their brand, website, and how they communicate.

View Project

Points North helps our brands find their voices. Their team is dependable, turns work around quickly, is responsive to feedback, and provides great value for the cost. It’s agency-level quality without the overhead. I definitely appreciate their network of professionals that enable me to get all of my marketing services, including on-line services, from one place.

BRIAN TOLL // Director, Maryland Energy Innovation Accelerator