Points North

What We Do

The best way to predict the future is to create it. We're creating experiences that bring people, passions, and causes together.

More Than a Logo

What’s Really in a Brand?

A brand is more than a logo and a bold color palette. Great branding evokes a feeling.

Your branding tells your customers about who you are and why you do what you do — before any words are even exchanged. First impressions start long before the first phone call, newsletter or visit to your place of business. Your brand conveys a feeling from the first search, click or business card a potential customer sees. And this feeling is reinforced every time your customers see your logo or name again. How do customers respond to your brand? What do you want them to feel?

At Points North, we help you find your true north with powerful and authentic branding that connects your story to your customers. Through our relational onboarding process, we get to know your company and learn why you do what you do. Your company’s “Why” becomes the cornerstone of our design process.

Because the best design is created in a space of deep knowledge and emotional connection. We work with you to understand your company’s goals, struggles, and passions. We learn who you want to reach and understand the emotional response you want customers to have when they pick up your products or choose your services. Once we understand your company, how you want to grow, what problems you are trying to solve, we can create designs that resonate.

When you work with Points North, you can be confident that your branding will tell the true story of your company. We will strengthen your presence — on the web, on paper and in real life — through a portfolio of stunning visual design elements.

Our Process

We want your brand to sing every time. We offer custom service packages to meet the branding needs of your company. Whether you are looking to refresh your current brand, create a new brand or delegate your brand management to marketing and design experts, we’ve got you covered.

Our close-knit team of designers, brand managers, writers, and marketers has the expertise and depth of experience to make your brand shine in a field of competitors.

  • Logo Design
  • Brand Management
  • Brand Usage Guide
  • Custom Illustration
  • Brand Messaging
  • Copywriting & Editing


Our design work covers everything you will need for a creation of a strong and unified branding story, including the design of new logos or refreshing of current logos, alternative logo marks for use across platforms and media as well as building custom icons. Together, our comprehensive design services will create a library of branding elements that will make it easy for your company to tell your story confidently — whenever and wherever.


We provide support for your in-house team through the creation of brand guides, brand messaging, and copywriting and editing services. We know that our designed elements will do their best work when your team is clear on your company’s brand guidelines and messaging, so we will work with your team to provide what they need to know to hit the ground running after your company has rebranded or created a new brand. Everyone will be positioned to speak with a clear, cohesive and confident voice.


For many of our clients, we take on the full breadth and detail of branding with our comprehensive brand management services. We believe that every detail — no matter how small — is significant. From type treatment to the overall messaging, we will unify your company’s branding across platforms so that your market knows who you are, what you do, and why you do it — wherever they meet you.

Portfolio Spotlight


This healthcare tech company was known in the industry as CredSimple, but over the years they found themselves becoming something more. They were seeking a company name and brand that embodied what they were growing into. Let's go north.

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Portfolio Spotlight


Finery is a collection of refined hardware solutions, celebrating the intersection of form and function. They were seeking a brand aesthetic that matched their attention to detail, as well as told the story of who they are. Let's go north.

Beautiful tools for a Finer life.

We’ve been working with Points North for almost a decade and have seen immense value in having them as a partner in success. We rely on the Points North team for ongoing website support, branding, and digital marketing solutions. Points North has been with us as we have grown and hit milestones as a successful company in the health tech industry. We highly recommend them.

Mike Simmons // CEO, Andros