With over a decade of experience working in marketing for diverse companies, global foundations and startups, we know what drives brand loyalty and conversions—and it’s not about jumping on the bandwagon of the latest trend, it’s about the passion you have for your work and how well you connect with the people you serve.
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A brand is more than a logo and a bold color palette. Great branding evokes a feeling. Your branding tells your customers about who you are and why you do what you do — before any words are even exchanged. First impressions start long before the first phone call, newsletter or visit to your place of business. Your brand conveys a feeling from the first search, click or business card a potential customer sees. And this feeling is reinforced every time your customers see your logo or name again. How do customers respond to your brand? What do you want them to feel?
At Points North, we help you find your true north with powerful and authentic branding that connects your story to your customers. Through our relational onboarding process, we get to know your company and learn why you do what you do. Your company’s “Why” becomes the cornerstone of our design process. Because the best design is created in a space of deep knowledge and emotional connection. We work with you to understand your company’s goals, struggles, and passions. We learn who you want to reach and understand the emotional response you want customers to have when they pick up your products or choose your services. Once we understand your company, how you want to grow, what problems you are trying to solve, we can create designs that resonate.
When you work with Points North, you can be confident that your branding will tell the true story of your company. We will strengthen your presence — on the web, on paper and in real life — through a portfolio of stunning visual design elements.
Our design work covers everything you will need for a creation of a strong and unified branding story, including the design of new logos or refreshing of current logos, alternative logo marks for use across platforms and media as well as building custom icons. Together, our comprehensive design services will create a library of branding elements that will make it easy for your company to tell your story confidently — whenever and wherever.
We provide support for your in-house team through the creation of brand guides, brand messaging, and copywriting and editing services. We know that our designed elements will do their best work when your team is clear on your company’s brand guidelines and messaging, so we will work with your team to provide what they need to know to hit the ground running after your company has rebranded or created a new brand. Everyone will be positioned to speak with a clear, cohesive and confident voice.
For many of our clients, we take on the full breadth and detail of branding with our comprehensive brand management services. We believe that every detail — no matter how small — is significant. From type treatment to the overall messaging, we will unify your company’s branding across platforms so that your market knows who you are, what you do, and why you do it — wherever they meet you.