Butterfly Effects is an environment conscious, soy candle company. They were in search of a logo that represented their concept of “making an impression that lingers.” First, we set up an initial consultation with Tylesha Dobson (owner), to learn more about the essence of her company.
“I decided to go with JWatson Creative because Jessica did a great job of breaking down the design process — making it less intimidating,” says Dobson. “From the very beginning, she grasped the vision I was trying to ineffectively articulate. Â And if there is anything that Iâve learned in life, its that a passionate person really needs to work with and surround themselves with passionate people. I could tell that Jessica really loves to design and because she loves what she does, I knew she would create a logo that truly represented our company.”
The next step in our process was to do some research, and really dive into the green movement that has swept across this country and beyond. It was very worth it to be able to dabble in earthy color palettes and play with different elements/symbols of nature. We developed a logo with an emphasis on being authentic, organic, and green. The small butterfly is symbolic of how sometimes it is the little things that make the biggest difference, especially when it comes to having a lasting impression on our planet.
Butterfly Effects saw the logo and believed it was love at first sight. “It was Nature — manifested in our logo,” says Dobson. “The rich green and brown pulled environmental elements right into the piece — topped with wild, untamed grass blowing in the breeze created by the butterfly dancing above it.  I loved everything about the visual.  More importantly, our customers loved it too!”
To date the logo has given a new look and feel to the Butterfly Effects business, and they constantly receive positive feedback on its design. We extended the design of the logo into very unique business cards for Butterfly Effects (pictured below). This spring, we will be working to develop some breathtaking graphics for their website, to take their online presence to the next level and further enhance their user experience. Check out a couple pictures of their candles below. Visit our full portfolio here.
Connect with Butteryfly Effects:
Website: http://www.ourbutterflyeffects.com/
Twitter: http://www.twitter.com/ButterflyE
Facebook: http://www.facebook.com/BEffects
Jess Watson is the CEO & Creative Director of Points North Studio. She's the co-organizer of Baltimore Womxn in Tech, a big believer in Baltimore city, and a pioneer of working remotely while traveling the globe.