Clean, eloquent, simple. Style, sophistication, dynamic. What more can we say? When we saw this website we were immediately drawn in. The simple solid color background, a cool grey, compliments the warmth and detail of the watches. This is the website for the International Watch Company, based in Switzerland. It speaks history mixed with modern style. It speaks luxury and craftsmanship. Spoken with little words and detailed photographs, you grasp the story and the personality of the company.