[JANUARY 26, 2017]
On the morning of January 26th, Jessica Watson, president of JWatson Creative, announced that they were changing their name to Points North Design Studio. The transition will take place over the next few days.
JWatson Creative started in 2010 as a one woman shop. With almost 7 years under our belt, we have grown to include a very diverse and talented team. It’s time to have a name that reflects our journey and the array of services we offer to our clients.
“I named the first business after me because it was really important to establish my name in Baltimore,” Watson says, “But now, I work with such an amazing team, I wanted our name to give more insight to what’s happening behind the scenes.”
Additionally, Watson cited that she’s working on a travel memoir, and other community projects in Baltimore and beyond. “I am more than JWatson Creative. I am a graphic designer, a writer, a volunteer, a traveler. Just as it was important for me to be more inclusive of how we are growing, it is also important to not box my identity into a corner. So I am Jessica Watson, and my company is Points North Design Studio.”
ABOUT POINTS NORTH DESIGN STUDIO:
Welcome to Points North. We are a full service design, interactive and branding studio based in Baltimore, MD. Think of us as an extension of your team with a compass to ensure you stay pointed north. We’re constantly observing, analyzing, hypothesizing and questioning everything. We work diligently to stay on top of the latest trends and bright ideas. Only then can we help you identify where you focus your efforts so you can have the most meaningful impact. Let’s go north.
ABOUT JESSICA WATSON:
Jessica Watson is an entrepreneur with a knack for creative business and community involvement. In addition to running Points North Design Studio, she was the manager of B’More Creatives, a networking group for women in the creative profession, from 2013 – 2016. Additionally, she spearheaded the global campaign 28 Days of Kindness (#28dayskind), featured in the Baltimore Sun, Ignite Baltimore and Ignite SXSW in Austin Texas. Watson has also been featured as Baltimore’s Top 10 Under 30, and was the recipient of the Spirited Woman Rising Award. Watson leads a unique life that combines travel and exploration with business. She’s always been fascinated by design and communities.
Watson is a graduate of McDaniel College (2005) and the University of Washington Memoir Certificate Program (2016).
Jess Watson is the CEO & Creative Director of Points North Studio. She's the co-organizer of Baltimore Womxn in Tech, a big believer in Baltimore city, and a pioneer of working remotely while traveling the globe.
