We believe every page on a website needs to have a purpose. Points North worked with Van Eperen to develop a website that reflects their brand story, is optimized for search, and provides a fluid user experience.
The website redesign both elevated their brand story and provided a streamlined experience that engages potential clients with relevant content.
SEO is a key long-term strategy for any business. We mobile-optimized the new site, created a goal-oriented site map, and determined a content hierarchy tailored to their target audiences.
The end result: A modern website that helps potential clients navigate to the content and next steps most relevant to them.