This isn't just about building a website. There's a story to be told here. A big one. As big as a shark.
When we met with Sharks Pacific, it was clear that their goal was to understand the importance of sharks and advocate for their conservation. We weren’t just going to finagle a few pages of content, resize some photos and call it a website. There was a story to be told here. A big one. As big as a shark.
At Points North, it all begins with an in-depth understanding of your organization and your goals. Most importantly, we like to know what success looks like for you. For Sharks Pacific, success meant having a website that was fully responsive and attractive on the front end, in addition to being easy to manage and update content on the back end.
By creating a goal-oriented site map, we were able to help Sharks Pacific identify the purpose of each page of their website. This lead to the creation of a seamless user experience that guided visitors through different paths to learn more and take action. All sharks are born swimming, which basically sums up how Points North launches a website.