We had the opportunity to create the full brand for GFPD (Global Foundation for Peroxisomal Disorders) — our favorite kind of project! The mission of The Global Foundation for Peroxisomal Disorders is to help children and families faced with a diagnosis of a Peroxisomal Biogenesis Disorder (in the Zellweger Spectrum of Disorders) and to assist family members and professionals through educational programs, research, and support services.
We started with their logo (featured above), where we had the foresight to explore color options and expand our view of what would be the cornerstone for the GFPD brand. This was followed by their website, letterhead, business cards, and marketing brochures. As you can see, the GFPD has a very professional look, which remains consistent across their print and web materials. This reinforcement strengthens their brand integrity and compliments the work they do.
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Jess Watson is the CEO & Creative Director of Points North Studio. She's the co-organizer of Baltimore Womxn in Tech, a big believer in Baltimore city, and a pioneer of working remotely while traveling the globe.