In autumn, we unleashed a new visual identity for Job Opportunities Task Force (JOTF), which included an upleveled brand, expansive color palette, a new fully responsive website, and strategic communication pieces. Our goal was to cultivate the compelling story behind the mission of JOTF, and to create a seamless experience that allowed both connection and easy access to their bounty of resources.
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Who is JOTF?
JOTF Transforms Obstacles into Opportunities for Maryland’s Workforce
Their mission is to develop and advocate policies and programs to increase the skills, job opportunities, and incomes of low wage workers and job seekers in Maryland.
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Their Impact
Each day, JOTF works relentlessly to eliminate obstacles to meaningful, stable employment through investments in adult education and skills training, effective public policy reform, and cutting-edge research. By doing so, they are able to consistently help low-wage workers advance to high-paying jobs and create paths for workers from every possible background to thrive and prosper.
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Our Goals with JOTF
We wanted to give JOTF a well rounded brand family, that included both digitally and creative pieces that helped to tell the story of their work. Upon meeting with members of the JOTF team, we immediately felt the passion behind their cause. It’s passion that we aimed to weave into every creative element we produced. A unified experience from multiple touch points establishes a strong foundation for brand integrity and leaves a lasting impression. It was a pleasure to work with JOTF, and we’re excited about their plans for the future.
Check them out online: http://www.jotf.org
Jess Watson is the CEO & Creative Director of Points North Studio. She's the co-organizer of Baltimore Womxn in Tech, a big believer in Baltimore city, and a pioneer of working remotely while traveling the globe.
