Points North
on Nov 11, 2019 in Business

4 Ways to Get Your Client’s Attention

There is a lot of clutter out there. Every day our inboxes are inundated with emails and newsletters that maybe we’ll actually open but we have a feeling that a lot of them are being deleted. And then there’s the social media streams, where we scroll and scroll and scroll, but we’re at the mercy of being remembered for a few seconds and then forgotten by the end of the day. Without resorting to click bate, how do we stay relevant in the minds of our clients? We’ve got four suggestions to answer this question.

Develop a Schedule That Works and Stick To It

A common question that we get when it comes to company newsletters or blogs is “how often do we need to do this?”. And we understand that question. We’re busy and our tasks list seem to be forever growing. Who has time to write a newsletter or send out a blog post. It’s a common misconception that you need to be blogging or sending newsletters all the time. The best thing you can do is find a schedule that works for you, and stick with it. We send out a newsletter once a month. It features a message from the CEO, some highlights from our blog, and other insights we’ve gained along the way. That works for us. Some companies send out a newsletter once a quarter, and other companies send out a newsletter to announce a new product feature. Most importantly, don’t keep your audience guessing or unexpectedly bombard them with emails in a short period of time. Consistency is key.

Say Thank You

Say thank you. Say hello. Say this made me think of you. I don’t think we do this enough. We love showing gratitude to our clients, whether they have an active project with us, just finished a contract with us, or haven’t had anything new for a while. A thank you can be an email, a handwritten note, a small thoughtful gift, etc. A little gratitude goes a long way. Maya Angelou once said “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Your brand, your company, your organization… it’s attached to feeling. You have more power than you think you do on controlling the narrative of how someone feels when they think about your business and the professional relationship you share. Don’t take that for granted, use it as a means to stay connected.

Add A Personal Note

Where are there opportunities in your current procedures for communication, onboarding, sales, etc to add a personal touch? Clients like to know that you’re addressing their needs and not just copying and pasting from a template when you communicate with them. Can you include a more customized introduction in your proposal, or send a follow-up email, where you can include some keywords and phrases that were discussed in your call/meeting with them? Repeating back the pain points or measures of success that you receive from a client is a clear way to show them that you are listening to them and you understand their needs. It signals that you’re on the same page.

Do A Follow-up or Check-in

How often do you touch base with a client after their project is over? Although it doesn’t mean you need to keep in touch with a client forever, sometimes it is nice to receive a follow up to check-in and see how things are going, or to follow up on the particular product or service that was provided earlier. This is the most authentic way to let someone know that what you did was so much more than a business transaction. It’s a signal that there’s a professional relationship here, and that you’re committed beyond the lifecycle of the engagement, to ensure this client is satisfied with the project/service. Stellar engagements, when prompted in the right way, can lead to a positive review. And all follow-ups can provide insight and intel on your project/process/communication, etc is viewed on the receiving end.

Photo by Danielle MacInnes on Unsplash

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