Client Spotlight: Leading with Impact at Time Capital Solutions

From clarity to creativity: a rebrand that speaks to impact.

When Time Capital Solutions came to us, CEO Travis Hamburg wasn’t looking for anything too complicated—just a professional brand and website that didn’t feel like it had been stitched together on a gig site. What he got, in his words, “exceeded my expectations in ways that I could not imagine.”

Starting with Impact

At Points North, we believe good design starts with strategy—and strategy starts with asking the right questions. For Time Capital Solutions, that meant moving away from the standard “list of services” approach you’ll find on most accounting websites. Instead, we focused on storytelling that highlights impact: what those services mean for the client.

Because when you work with Time Capital Solutions, you don’t just get balanced books. You get your life back—time to spend with family, travel, passion projects, or simply a slower morning with coffee in hand. That’s the real value.

Building a Brand with Personality

From day one, we worked to shape the brand’s identity and personality so it felt human, relatable, and different from the status quo. No stuffy stock photos of boardrooms here. Instead, we chose images of happy people on vacation, playing with their kids, or simply enjoying time to themselves—the exact feeling Time Capital Solutions gives their clients.

We also leaned on one of our On Mondays We Talk About Color palettes to bring this new brand to life:

• Cello (#003051): A deep, grounding navy

• Candle Light (#FDE52B): A spark of light, a bright idea

• Lake Side (#6EAFE0): A calming medium blue

• Blizzard (#B3D2EF): A blue-sky kind of day

• Moon Mist (#E7E7DB): A stone-inspired neutral

The result? A brand that feels fresh, confident, and deeply aligned with the outcomes their clients are seeking.

A Process that Works

Travis admitted he had avoided a website project for years, dreading the time and energy it might require. But after just two meetings, we guided him through a clear, thoughtful process that covered everything—from foundational brand strategy to logo redesign, from storytelling to creative use of AI for refining taglines and calls to action.

“You did a great job bringing me along and getting my input without a large time commitment on my part,” Travis said. “From the Q&A session in the beginning, to the redesigning of the logo and color scheme, and finally the development of the website, it was a well thought out and curated process that led to an end product that was unimaginable when we started.”

Breaking the Mold

This project was also a reminder of why we encourage our clients to be brave with their brands. We played with photo shapes, moved beyond the predictable, and leaned into value-driven messaging. Because blending in online just isn’t an option—life’s too short and there’s too much noise.

The Takeaway

With a solid brand foundation, thoughtful creative direction, and a streamlined process, Time Capital Solutions now has a digital presence that truly communicates its value proposition. As early feedback has rolled in, it’s been overwhelmingly positive.

And for us? This project reinforced what we believe: strategy first, then design. Because when you start with clarity, the results speak for themselves.

Visit the new Time Capital Solutions website.

Ready to Cross “New Website” Off Your To-Do List?

If you’ve been putting off your own brand or website project because it feels too big, too overwhelming, or just not worth the time, you’re not alone.

Let us help you move it off the back burner and into the win column.

Reach out today, and let’s build something that tells your story, connects with your audience, and frees you up to focus on what really matters.