With over two decades of expertise, VITG delivers reliable, secure IT solutions built for an evolving landscape. Their new brand and website powerfully reflect their culture and innovation.
From the start, we aimed to make VITG stand out. IT and tech-heavy service provider websites often feel uninspired—full of jargon and lacking personality. VITG needed to break the mold with a fresh, approachable brand that encouraged their audience to engage more deeply.
They partnered with us for brand development (mission, vision, values, colors, and logo), website design, and storytelling. We began by uncovering VITG’s identity, encouraging them to see their organization as human. This meant diving into personality traits and crafting key messaging that felt authentic. A favorite exercise? Asking, “If your company were a fictional character, who would they be?” From there, the creative possibilities unfolded.
VITG had limited photos to work with, which often leads to relying heavily on stock imagery. But we wanted VITG to stand out, so we proposed custom illustrations that reflect the industries they serve. Rather than illustrating people—which can be time-intensive and hard to ensure inclusivity—we focused on city skylines, key buildings, and scenes.
We kept the style simple with stripped-back line drawings. On the website, subtle animations, like moving clouds and planes, add a dynamic touch and enhance the experience. This same minimalist line art style carried over to custom icon design. The result? A cohesive visual identity where visitors hardly notice the absence of photos.
VITG’s leadership team draws clients from the nation’s capital but wanted their cultural roots reflected in their brand. To achieve this, we created custom illustrations featuring scenes from Washington, D.C., and India. This blend serves as a subtle, meaningful nod for those who notice, while the skyline illustrations remain distinctive to the brand.
Versatile by design, these illustrations can seamlessly transition from a t-shirt or folder to a wall mural at VITG’s headquarters, reinforcing their identity across various touchpoints.
Combining foundational discovery, custom illustrations, and a human-centered design approach, we’re proud to unveil the new VITG website. With impactful messaging, it takes just a few moments on the site to see why VITG is the ideal solution for their clients’ needs.
