Recently the Baltimore design firm Orange Element was featured in an event by AIGA Baltimore about the Business of Design. The Orange Element team gave advice and spoke from experience on what it takes to start your own business in the creative profession.
JWatson Creative was asked by AIGA Baltimore to design a series of buttons to be presented as a token of their appreciation for the presentation. The Orange Element philosophy includes the notion that âdesign is a plan for arranging elements in such a way as to best accomplish a particular purpose.” -C. Eames. These buttons were inspired by the unique components, personalities and skills that define Orange Element. Thus, we branded this piece “Elements of Orange.”
Jess Watson is the CEO & Creative Director of Points North Studio. She's the co-organizer of Baltimore Womxn in Tech, a big believer in Baltimore city, and a pioneer of working remotely while traveling the globe.